Reebok Offers Reward for Return of Crosby’s Gear
Sunday, March 7th, 2010Reebok Canada is offering a sum of $10,000 with no questions asked for the return of Sidney Crosby’s stick and glove. Crosby used the stick and glove to score the gold medal-winning goal at the 2010 Olympics in Vancouver and the equipment disappeared after the star tossed them off to celebrate the victory with his teammates.
“The stick and glove are priceless,” said Len Rhodes, vice president and general manager for Reebok Hockey CCM. “There’s absolutely no substitute for that exact stick and glove.”
There is an email hotline that Reebok has set up to let people leave tips as to where the equipment might be. “He’s been a very close partner of ours and a member of the Reebok hockey family,” said Rhodes. “We just wanted to do what we thought was right.”
Cynics are already expressing the idea that Sidney Crosby should just somehow move on without the stick and glove, but true hockey fans know the importance of these sorts of objects in hockey’s storied history. The significance of the stick and glove to Crosby himself should also not be underestimated, as the gold medal win is a certain career highlight for the young player.
This notion that Crosby should somehow just “get over it” is ridiculous. The honour system in hockey is one that collects the pucks of first goals, first hat tricks and other significant career milestones. I can think of no bigger milestone than a gold medal-winning goal, so the simple dismissal of this equipment by some is rather striking in its obnoxiousness.
Reebok is doing the right thing here and I truly hope Crosby’s equipment turns up. He deserves it.
Posted by Jordan Richardson.

